Learn how to take your employer brand up a notch.

Read latest insights, watch webinars with industry experts and download our practical tip sheets. Learn about how to bring your corporate culture, employee value proposition and employer branding to life through visual storytelling to create an emotional connection with your audience.


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Knowledge Julian Love Knowledge Julian Love

From Bland to Brand - Your practical guide to why your recruitment needs a story, not a sales pitch

Standing out is hard. But personal stories can cut through the noise and engage people emotionally with your employer brand, far more than traditional marketing. In this short guide you will find real-life practical tips fro Chris Woods, Recruitment Marketing Lead at Mars Corporation, Sean Kennedy, Principal Talent Acquisition Partner at BenchSci and our Founder Jules Love.

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Webinars Julian Love Webinars Julian Love

From Bland to Brand - Why your recruitment needs a story, not a sales pitch

Standing out is hard. But personal stories can cut through the noise and engage people emotionally with your employer brand, far more than traditional marketing. In this 45 minute webinar our Founder Jules Love talks to Chris Woods, Recruitment Marketing Lead at Mars Corporation, and Sean Kennedy, Principal Talent Acquisition Partner at BenchSci. They cover:

- Why storytelling is the most powerful tool in recruitment marketing

- How to integrate storytelling into your broader employer branding and recruitment marketing

- How to find stories in your organisation, and how to tell them.

- What media and channels are most effective.

- How to get started using storytelling for your business.

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Webinars Emma Wharton Webinars Emma Wharton

Employee value proposition in technology firms

Part of our ‘Humam Brand and Employee Voice’ series Dominic Adamczyk and We are The Loves co-founder Emma Wharton Love had a whistle-stop 30 minute conversation for first in our 4-part series exploring Employer Branding, Talent Attraction and Employee Experience across four very different sectors: Tech, Legal, Public Services and Construction.

Whether you're an HR professional, a business leader, or simply someone curious about the inner workings of successful companies, there's something for everyone here. There is loads we can learn from the experiences and innovations from industries different to our own.

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Knowledge Emma Wharton Knowledge Emma Wharton

We are The Loves Employer Brand Framework

We believe that storytelling is the secret to successful employer branding and to activation of your EVP. It's important to us to be transparent with our methodologies so you can either follow it yourself, or if you choose to work with us then you get to know how we work first so you know we are a good fit to work together!

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Insight Rebecca Heywood Insight Rebecca Heywood

What is recruitment marketing and how can you do it well?

What is recruitment marketing and how can you do it well?

Recruitment marketing is the process of engaging skilled individuals to apply to work with your organisation. And most importantly, it's not just a numbers game - it's about attracting the right kind of talent who are motivated to work for you, will make a strong contribution to your organisation, and will stay there for a significant length of time. Check out our top tips.

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Insight Emma Wharton Insight Emma Wharton

What is Employee Value Proposition and why is everyone talking about it?

What is Employee Value Proposition and why is everyone talking about it? What are some examples?

Employee Value Proposition (EVP) is a popular buzzword in today's business world. In simple terms, an EVP is everything a company offers to its employees in exchange for their time, skills and experience.

Okay, so why is everyone talking about it right now? 

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Research Emma Wharton Research Emma Wharton

Your competitive edge in talent attraction

We caught up with senior decision makers representing everyone from big 4 consulting firms and central government to fast growing scale-ups to find out where they are having greatest success with talent attraction and recruitment through employer branding recruitment marketing. Download your copy here!

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Knowledge Emma Wharton Knowledge Emma Wharton

Our guide to building and communicating a brilliant employee value proposition (EVP)

In our third 'Leadership Lowdown' series of webinars we took a deep dive into how to develop a compelling and authentic Employee Value Proposition (EVP). We learnt how to create and communicate a great Employee Value Proposition with Simon Barbato from leading Bristol design agency Mr B & Friends, and Toby Brown from workplace design agency Interaction, one of Bath's most dynamic employers. We heard their top tips and their frameworks for building a brilliant EVP.

We’ve neatly summarised the key take-aways into a simple one-page guide for employers, developed in collaboration with Simon Barbato, CEO of independent brand consultancy Mr B & Friends and Toby Brown, Head of Marketing at fast-growing workplace design and build firm Interaction.

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Knowledge Emma Wharton Knowledge Emma Wharton

Our Guide to Gen Z & Gen X - same same, but different?

Gen Z & Gen X - same same, but different when it comes to employment?

Be it seeking real work-life balance, purpose driven work, progression, or autonomy - what Gen Z truly seeks in the world of work is not that different to what Gen X are also looking for in an employer - or is it... download our guide here.

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Webinars Emma Wharton Webinars Emma Wharton

On demand: Gen Z & Gen X - same same, but different?

Gen Z & Gen X - same same, but different when it comes to employment?

Be it seeking real work-life balance, purpose driven work, progression, or autonomy - what Gen Z truly seeks in the world of work is not that different to what Gen X are also looking for in an employer - or is it... watch our webinar here.

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Insight Emma Wharton Insight Emma Wharton

What is visual storytelling?

What is visual storytelling? Why is storytelling important to improve employer branding?

We understand the value of storytelling when creating powerful brand films, recruitment campaigns, and brand communications. Storytelling has the power to create deep and lasting connections with your audience and is arguably the most important component in building a successful employer branding campaign.

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