Employee value proposition in technology firms
Top tips from tech recruiter Dominic Adamczyk,
Ex-Talent Attraction Lead at Bumble
Our Strategy Director Emma Wharton Love chatted with the tech-recruiter Dominic Adamczyk, previously Talent Attraction lead at Bumble, about his experience in employer branding, talent attraction and employee experience across a number of tech firms. Watch the video or catch up on the key points in this article.
Whether you're an HR professional, a business leader, or simply someone curious about the inner workings of successful tech companies, there's something for everyone to learn here.
Employer branding strategies and approaches have significantly transformed over the past decade. Gone are the days when employer branding was merely a set of values penned by a CEO. Today, it's about authenticity and understanding what truly motivates employees.
The Evolution of Employer Branding
A decade ago, employer branding wasn't a familiar term. It was often a mismatch between written values and the actual workplace experience, leading to a decline in the average tenure of employees in the UK.
Authenticity and Listening
Now the focus is on creating an authentic brand image that resonates with employees' real motivations. For instance, at Bumble, a Listening Team was established to comprehend and reflect employees' true motivations in the company’s EVP (Employee Value Proposition).
Dominic’s Personal Experience
Dominic’s career journey reflects this shift. At Lorien, a major UK tech recruitment firm, the cultural emphasis initially was superficial - "we go out for drinks." However, post-acquisition, a more employee-focused approach was adopted, creating a relaxed environment, strong career paths, and consequently attracting and retaining better talent.
Practical Advice for Businesses
The first interaction a candidate has with a company is often through job descriptions. Hence, using the right language that highlights what the candidate gains from the role is crucial. Transparency about the company’s culture is essential, as prospective employees often research companies on platforms like Glassdoor. Hiring should be a thoughtful process, and once good employees are on board, their needs and aspirations should be genuinely addressed.
Conclusion
The paradigm shift in employer branding is clear – it's no longer about the company dictating values but about listening, authenticity, and truly understanding and catering to employees' aspirations.
