On demand: Gen Z & Gen X - same same, but different?
In our second 'Leadership Lowdown' series of webinars we turned the spotlight on what Gen Z and Gen X really look for in an employer today.
Be it seeking real work-life balance, purpose driven work, progression, or autonomy - what Gen Z truly seeks in the world of work is not that different to what Gen X are also looking for in an employer - or is it...?
In this 45 minute panel discussion and Q&A, hosted by Emma Wharton Love and featuring Janis Esteban of Q5 and Claire Lowson of Supermenopause, we bust all the myths and give you actionable suggestions to inform successful, unique and stand-out employer branding for those experienced in the workforce and those just entering it now. we discuss:
What Gen Z and Gen X want from an employer, what motivates them and why
What they need from company culture and support
What really engages them and how to reach them!
Actionable suggestions on what employers can learn from successful employer branding.
Claire Lowson is the founder of Supermenopause and a brand specialist who focuses on optimising the potential of brands inside and out. Clare founded Supermenopause - pivoting the narrative around age; leveraging the enormous force that is female leadership post-45.
Janis Esteban of Q5 consultants is a young marketing professional, a Gen Zer herself, with extensive B2B and B2C experience, including at Coca-Cola South Pacific. Janis helps lead brand and strategy across UK, Australia, North America and the Middle East for Q5 -a global B2B firm focused on organisational health.
Looking for some friendly advice or have a project in mind?
