Our Guide to Gen Z & Gen X - same same, but different?

Knowledge
Written By Emma Wharton

Be it seeking real work-life balance, purpose driven work, progression, or autonomy - what Gen Z truly seeks in the world of work is not that different to what Gen X are also looking for in an employer - or is it...?

In this guide, developed in collaboration with Janis Esteban of Q5 Partners and Claire Lowson of Supermenopause, we bust all the myths and give you actionable suggestions to inform successful, unique and stand-out employer branding for those experienced in the workforce and those just entering it now.

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Emma Wharton

I began my design career by winning a scholarship to study at Shillington College on their famous graphic design course. My aesthetic is fresh, sophisticated and clean. I work as a freelance designer and have helped numerous companies express themselves visually through brand guidelines, web design, print layout, logos and brand assets.

Before following my dream to be a designer I worked for several years in architecture, strategy consultancy and running major historic building renovation programmes. This background supports my design career enormously - it means I understand the drivers behind my clients needs and I ask the right questions to help understand the design brief. Having managed large architectural design projects I’m also a project management aficionado, and providing great customer service comes second nature to me.

https://www.wharton.studio/
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