Learn how to take your employer brand up a notch.
Read latest insights, watch webinars with industry experts and download our practical tip sheets. Learn about how to bring your corporate culture, employee value proposition and employer branding to life through visual storytelling to create an emotional connection with your audience.
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From Bland to Brand - Your practical guide to why your recruitment needs a story, not a sales pitch
Standing out is hard. But personal stories can cut through the noise and engage people emotionally with your employer brand, far more than traditional marketing. In this short guide you will find real-life practical tips fro Chris Woods, Recruitment Marketing Lead at Mars Corporation, Sean Kennedy, Principal Talent Acquisition Partner at BenchSci and our Founder Jules Love.
From Bland to Brand - Why your recruitment needs a story, not a sales pitch
Standing out is hard. But personal stories can cut through the noise and engage people emotionally with your employer brand, far more than traditional marketing. In this 45 minute webinar our Founder Jules Love talks to Chris Woods, Recruitment Marketing Lead at Mars Corporation, and Sean Kennedy, Principal Talent Acquisition Partner at BenchSci. They cover:
- Why storytelling is the most powerful tool in recruitment marketing
- How to integrate storytelling into your broader employer branding and recruitment marketing
- How to find stories in your organisation, and how to tell them.
- What media and channels are most effective.
- How to get started using storytelling for your business.
How to improve employer branding with visual storytelling
Our Creative Director Julian Love talking about how to improve employer branding using visual storytelling techniques. He explains the theory and gives examples of visual storytelling with filmmaking and photography.