Talent Acquisition Trends for 2024

Knowledge

15 Mar

When our team went to In House Recruiter Live in Birmingham in early 2024, we spoke to hundreds of talent acquisition professionals and listened to excellent panel discussions. Here’s a round up of the revealing key trends that came out.

1. Flexibility

It's become a cornerstone of employee expectations. Flexibility is not just about where we work, but how work integrates into our lives. Organisations that offer flexible working arrangements, such as hybrid models, flexible hours, and the ability to adapt roles to fit personal circumstances, are becoming increasingly attractive. This adaptability is crucial for attracting and retaining top talent, signalling that an employer values diversity, work-life balance and individual needs.

2. Corporate values and personal values

Alignment between an individual's values and those of the organisation has never been more critical. Employees are looking for workplaces where they can see their own beliefs and principles reflected, from sustainability to social responsibility and inclusivity. This alignment underpins a sense of belonging and purpose, crucial for long-term engagement and satisfaction in your role.

3. Fairness

Gen Z, and younger teenagers and children, have an innate sense of fairness, something that doesn't diminish as they enter the workforce. Fairness in how decisions are made, opportunities that are offered, and how rewards are distributed plays a significant role in how an employer brand is perceived. Ensuring transparent, equitable treatment of everyone through the employee lifecycle can significantly boost an organisation's reputation, making it a desirable place to work.

4. High salaries vs employer brand

Last year, many organisations attracted talent with high salary offers, but how will these be sustainable as people seek promotion or their next move? What comes next for these disproportionately high earners? Escalating salaries isn't sustaibable - so employer brand will come into its own more than ever - appealing to people's emotional brain in where they want to work next. For those considering their next move, the strength and appeal of your employer brand could be the deciding factor.

5: Importance of employer brand in 2024

As we reflect on these insights, it's clear that building a strong employer brand is not just about the perks or the pay. It's about creating an authentic, flexible, and fair work environment that aligns with personal values. It's about ensuring your organisation stands out as a place where talented individuals want to be and grow.

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Emma Wharton

I began my design career by winning a scholarship to study at Shillington College on their famous graphic design course. My aesthetic is fresh, sophisticated and clean. I work as a freelance designer and have helped numerous companies express themselves visually through brand guidelines, web design, print layout, logos and brand assets.

Before following my dream to be a designer I worked for several years in architecture, strategy consultancy and running major historic building renovation programmes. This background supports my design career enormously - it means I understand the drivers behind my clients needs and I ask the right questions to help understand the design brief. Having managed large architectural design projects I’m also a project management aficionado, and providing great customer service comes second nature to me.

https://www.wharton.studio/