McKinsey & Co
When McKinsey, the world’s most famous management consultancy, decided to refresh their brand, we were commissioned by their partner OPX to develop a matching photography style and roll it out across all 2,000 of their most senior staff.
After testing concepts with actors in London, we travelled the world setting up studios at conferences in Vancouver, Bangkok, Dubai, Los Angeles, Berlin and Montreal. Bringing out their natural and friendly personalities, we’ve now photographed over 1,500 people and we continue to put a friendly face on their senior team.
What we did
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Working with McKinsey’s branding partners Wolf Olins and OPX, we explored different visual styles using actors at a test shoot in London. Once we’d signed off on the approach we wrote creative the creative brief to guide the additional photographers we would work with as we rolled it out worldwide.
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Over the course of 2 years we set up studios at McKinsey conferences in Vancouver, Bangkok, Dubai, Los Angeles, Berlin and Montreal. For the largest conferences we set up as many as 3 studios and oversaw the work of other photographers to increase throughput while still maintaining quality and a consistent style.
