Interrail
We created a new image library for Interrail, shooting over 4 days in Stockholm, Valencia, Munich and Berlin. Featuring social media influencers, the campaign showed different demographics enjoying the freedom of Interrail and was used in web, social, direct mail, and out of home across Europe.
What we did
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One day in each city. Each day meticulously planned to create a whole new image library for Interail featuring different demographics enjoying the freedom of Interailing.
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We retouched the 40 final selects to give them a warm, sunny feel and de-clutter some of the real life that inevitably creeps into location shoots.
