Elevating Public Sector Employer Brands, EVP and Wooing Niche Talent
Top tips from Michelle Randall, Employer Brand and Attraction lead at the Money and Pensions Service
In the public sector, where competition for niche talent is intense and the stereotypes about the industry can be challenging, innovative employer branding is key. Emma Wharton Love chatted with Michelle Randall, Head of Talent Acquisition & Employer Brand at the Money and Pensions Service, about how public sector organisations can transform their employer branding to attract and retain the talent they need.
HR leaders, talent acquisition experts, and marketing strategists: Here's your comprehensive guide to elevating your sector and wooing top talent. Dive in for insights and actionable strategies.
Challenging Stereotypes: Rediscover Your Sector
The public sector often battles perceptions of being dull or behind the times. To counter this, it's crucial to highlight the social value of your organisation. Unearth the unique stories of your people to uncover all the facets of your sector. By showcasing the true strengths of your sector and how they align with what people seek in work today, you can reshape perceptions and attract passionate individuals.
Valuing Unique Talents
Every public sector organisation has a wealth of niche skills. It's important to celebrate these as distinguishing assets. Recognizing and promoting the unique talents within your team not only boosts morale but also sets your organization apart in the eyes of potential recruits.
The Power of People
Today, the focus in employment is shifting. It's not just about remuneration anymore; factors like flexibility, shared values, and purpose are increasingly important. Celebrating the success stories of people from varied backgrounds helps to make your Employee Value Proposition (EVP) real and relatable.
Narrate Your Brand Story
When it comes to attracting and retaining talent, the narrative is everything. Your team inherently knows your EVP. Leverage their experiences to tell a compelling story that resonates with both current and prospective employees.
Staying Ahead in Turbulent Times
In a world where disruptions are common, having a strong EVP and a dynamic communication strategy is essential. Engage with your team internally to understand their aspirations and design your EVP to reflect these, ensuring it remains relevant and appealing.
Design an Inviting Workspace
A workspace where everyone feels valued and included is vital. Create areas tailored for diverse needs, from spaces for quiet contemplation to areas designed for collaboration and innovation.
Power Communication
Sharing success stories can significantly inspire your current team and attract new recruits. Encourage colleagues to share their professional journeys, offering insights into the impactful work they’re doing. This not only strengthens internal morale but also enhances your employer brand externally.
